
Don’t be blinded by the halo effect
The book discusses the misconceptions that managers fall prey to when answering the question of what drives business performance.
These misconceptions are described in a number of best-selling international management books, such as In Search of Excellence, Built to Last and From Good to Great. Here, the reader is led to fall into fallacies because the arguments appear to be rational, evidence-based (extensive studies) and conducted by reputable organizations.