Cliff Asness: Rational strategies for a less efficient market

In his latest paper titled ‘The Less-Efficient Market Hypothesis’ AQR’s Cliff Asness explains why he believes markets have become less efficient over the past 30+ years due to technology, gamified trading, and social media.

This inefficiency raises the stakes for rational active investing, with bigger and longer-lasting market swings. Investors should embrace this opportunity but remain cautious of strategies that might not perform well long-term.

Asness stresses the importance of sticking with sound investment principles despite volatility. While indexing is a reasonable choice for some, active value and quality stock picking may offer better opportunities.

Here are the key takeaways:

  • Two major episodes of market inefficiency are highlighted: the dot-com bubble of 1999-2000 and the period around 2019-2020, where value spreads (the difference in valuation between expensive and cheap stocks) reached unprecedented levels.
  • Three hypotheses are proposed for this decrease in efficiency:
    • The rise of indexing
    • Prolonged periods of very low interest rates
    • The impact of technology, particularly social media and gamified trading platforms
  • Cliff believes the third hypothesis – the impact of technology – is the most significant factor contributing to market inefficiency.
  • This decrease in efficiency presents both opportunities and challenges for rational, value-based investors: Potentially higher long-term returns, but greater difficulty in sticking with strategies during periods of underperformance.
  • Many investors are responding to this by increasing allocation to index fund and investing more in private equity and private credit, which the author criticizes as “volatility laundering”
  • Cliff suggests investors should
    • maintain a long-term perspective
    • Focus on overall portfolio performance rather than individual line items.
    • Be more aggressive with diversifying strategies
    • Improve investment processes and diversify beyond traditional value strategies

Good investing has always been a challenge combining a) discerning what is right, and b) sticking with what is right. Both have always been vital and both still are. But if markets are indeed “less efficient” the first task has actually gotten easier and the second harder — and the skills needed to pursue good investing have shifted. That tells us what we should work on going forward.

Share the news

Disclaimer of liability

The above has been prepared by Børsgade ApS for information purposes and cannot be regarded as a solicitation or recommendation to buy or sell any security. Nor can the information etc. be regarded as recommendations or advice of a legal, accounting or tax nature. Børsgade cannot be held liable for losses caused by customers’/users’ actions – or lack thereof – based on the information in the above. We have made every effort to ensure that the information in the above is complete and accurate, but cannot guarantee this and accept no liability for errors or omissions.

Readers are advised that investing may involve a risk of loss that cannot be determined in advance, and that past performance and price development cannot be used as a reliable indicator of future performance and price development. For further information please contact info@borsgade.dk

You might also find this interesting:

Bill Ackman: Success is Not A Straight Line Up

In the 2025 UBS Berkshire Hathaway Fireside Chat, Bill Ackman and Ryan Israel from Pershing Square Capital discuss investment philosophy, market volatility, the impact of tariffs and geopolitics, and lessons from Warren Buffett.

The conversation covers how to identify durable, high-quality businesses, the importance of long-term thinking, and the evolving landscape for activist investing. Ackman shares personal reflections on resilience, mentorship, and the role of free speech, while both speakers provide practical advice for young investors and fund managers.

VALUExBRK 2025: Get The Insights From all This Years Speakers

VALUExBRK 2025 is a value investing event hosted by Guy Spier and the Aquamarine team, held in Omaha in May of 2025. The gathering brings together leading investors and thinkers ahead of the Berkshire Hathaway Annual Shareholders Meeting, featuring a diverse lineup of speakers from the investment and business world. VALUExBRK serves as a platform for sharing investment insights, networking, and discussing current trends in business and finance among a global audience.

Norges Bank 2025 Investment Conference: What Makes A Great Company?

Once again, the good people at Norges Bank have brought together a very interesting group of speakers to their 2025 Annual Investment Conference, titled “What Makes a Great Company?”

Speakers include some of the world’s leading CEOs, investors, and academics to explore the essential qualities behind enduring corporate excellence, including leaders from Goldman Sachs, Novo Nordisk, Otis, Ferrari, Nasdaq, and investment firms, offering a rare, multifaceted perspective on what sets truly great companies apart in an era of rapid change and uncertainty.

Karen Karniol-Tambour: Today’s Radically Different Market Environment

In this Bridgewater Associates interview, Co-CIO Karen Karniol-Tambour discusses the firm’s latest outlook on the global economy, the investment landscape, and the urgent threats facing portfolios. The conversation centers on the shift to a new era of “modern mercantilism,” the implications for US assets and the dollar, the rising risk of recession, and the role of technological disruption, particularly artificial intelligence (AI).